Nocco Iceland Director's Cut
These visual effects were crafted for an energy drink commercial aimed at rejuvenating the brand's image. As the lead VFX artist, I developed a series of dynamic transitions and effects to highlight the product's energetic appeal. Although these particular pieces were celebrated by the director and initially approved by the local brand management, they did not appear in the final campaign due to a strategic shift towards a different aesthetic.
CLIENT:
Nocco Iceland
Nocco Iceland
SERVICES RENDERED:
VR Experience Design, Game Design,
Virtual Environments, Advertising
VR Experience Design, Game Design,
Virtual Environments, Advertising
COLLABORATORS:
Director: Hannes Þór Halldórsson
DOP: Andri Haraldsson
Grade: Trickshot
Produced by: Atlavík
Director: Hannes Þór Halldórsson
DOP: Andri Haraldsson
Grade: Trickshot
Produced by: Atlavík
Objective To create dynamic transitions and VFX scenes that elevate a live-action commercial.
My Role As the lead VFX artist, I was responsible for conceptualizing two fully CG-generated scenes and planning multiple transitions from live-action scenes using advanced VFX techniques.
Contributions
3D City of Nocco Cans Created a fully 3D cityscape made entirely of Nocco cans, which was rendered and composited into seamless transitions to and from live footage elements.
Outdoor Set Extension Developed a set extension for a complex outdoor shot, enabling a very large camera move as desired by the director.
Outsourced Tasks Managed and coordinated the outsourcing of rotoscoping and camera tracking tasks for various shots.
Compositing and Rendering Executed the compositing and rendering for all VFX shots to ensure they integrated smoothly with the live-action footage.
outdoor set extension
3d City Scene